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Tianyu Won the Peoples Choice Award in ICMA

Views times Updated:2019-04-10

PRINCETON JUNCTION, N.J., April 4, 2019. The International Card Manufacturers Association (ICMA), a global trade association for card manufacturers, personalizers, issuers and suppliers, announced the winners of the prestigious 2019 Élan Awards for Card Manufacturing Excellence. Jeffrey Barnhart, ICMA founder and executive director, revealed the winners at the 2019 ICMA Card Manufacturing and Personalization EXPO.

As the manufacturer of the 12 Chinese Zodiacs (Sheep/Monkey/Rooster) card set of Industrial and Commercial Bank of China (ICBC), Wuhan Tianyu Information Industry Co., Ltd. was identified as the winner of The People's Choice Award, awarded by ballots cast by ICMA EXPO attendees. The award reflects the recognition of the design and technology of the smart card industry in China by the International Card Manufacturers Association.

This series was designed and manufactured by Tianyu, the prominent card supplier of ICBC. Twelve cards were linked each other, forming a traditional Chinese furniture called pingfeng, which can be spreaded out like a butterfly, or folded when carrying. Through the usage of embedded card slot design and dim-colored bilingual illustration, it successfully attracted both audiences and the host with its distinctive topic of Chinese 12-zodiacs, representing smart, diligent, brave, cautious, pliable , pilable, free, smooth, flexible, constant, loyal, and easygoing.


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